Leading brand of lingerie. Its fortune’s were greatly increased in the 1990s by the miraculous breast-boosting Wonderbra. Founded in the USA in 1932, the group renamed itself the International Playtex Corporation (IPC) in the 1960s and opened divisons and factories throughout Europe. Playtex is also known for its Criss Cross bra, and it launched its first range of men’s underwear, Cacharel Homme, in 1994.