Pirovano

Italian fashion house. A few years before World War II, after a few modest but lucky business ventures in the clothing sector, Emma Maria Bonfanti used her intelligent creativity to start producing designs from what was little more than a craftsmen’s workshop, with the help of her sisters Iride and Anita. Despite the difficulties posed by the outbreak of the war, her dressmaking creations, combined with those of her husband Felice Pirovano, a renowned leather goods dealer, became immediately popular, and their two shops in Via Montenapoleone (leather goods at no. 1 and the dressmaker’s at no. 8) were visited by Milan’s best and most demanding clientele. Over 100 people were employed in their workshops. These days the atelier still pays great attention to detail and uses refined dressmaking skills to create styles in step with the times.