Industrial producer of “naturally intelligent” acetate fibers. They are cellulose fibers of natural origins. They are comfortable, versatile and attractive to fashion designers. Novaceta is the first European group to enter the market for cellulose acetates and had a 300 billion lire turnover in the late 1990s, from an annual production of 30,000 tones of yarn. Their products include: Silfresh, Situssa (a close mix of cellulose acetate with polyamide: practical, machine washable, non-crease and very strong) and Silcolor, which is dyed before the yarn is spun, and is available in 59 basic colors with 7,000 variations.