Exclusive: Italian Style Maven Nicola Brognano Ignites Blumarine’s Revival Post Dolce&Gabbana and Valli Era in 2020

Nicola Brognano was born in Calabria in 1990. He shares his homeland with those who, before him, wrote the history of fashion. By telling the baroque aesthetics and the wealth of the Hellenic dominations, Gianni Versace. He does not deny the creative influence of Versace in his work. He brings back the culture and tradition of Calabria under a renewed Millennial lens. The passion for fashion, transmitted by his mother who had a wedding dress shop, pushed him to move to Milan. Here he studied Fashion Design at the Istituto Marangoni. After graduating, he immediately joined Giambattista Valli’s creative team. His talent was noticed by the designer duo Domenico Dolce and Stefano Gabbana, who hired him shortly after to work on the high fashion line of the brand.


From the Parisian preciosity to the sinful and austere Sicilian Baroque, Brognano collects the legacies of the two brands and brings them with him with a totally personal vision in the brand that bears his surname. In 2015, in fact, he founded Brognano and in June 2016 he won the competition “Who Is On Next” sponsored by Vogue Italia and AltaRoma. The winning of the competition accelerated the young designer’s success by officially giving him some visibility in the fashion world. With embroidery, crinkled silks, macramé and tulle, Brognano brings the exegesis of femininity and romanticism to the catwalk. He creates a balance between opposing worlds in his collections, such as menswear and hyper-femininity.

In September 2019 he launched his first menswear collection. The line is produced by Manifattura Paoloni, which owns 48.75% of Dicia7 S.r.l., the company to which the brand belongs.

Brognano collectionBrognano collection


In February 2020, Marco Marchi called him to lead Blumarine. Under Nicola Brognano’s direction, the brand founded by Anna Molinari began to shine again. The starting point is femininity and the archive of the brand, which has always represented freshness and carefree romance. The identity features of the brand are told by the designer in a new pop vision designed for the digital generation.

Blumarine ss21Blumarine ss21

He debuted with the ss21 in Milan, with which he wanted to tell his personal memory of the brand, filtered by modern sensitivity. Working on the dualism of romanticism and seduction he brought very short dresses in chiffon printed with roses or butterflies, with fluttering hems and ribbons of spiral ruffles to the catwalk; the butterfly tops were studded with Swarovski crystals, accompanied by miniskirts with pleated flounces. There is no shortage of roses, embroidered on small dresses, or the classic revisited BluVi sweaters.

blumarine ss21blumarine ss21

Nell’ottobre 2023, dopo quattro anni dalla sua nomina, lascia la direzioone creativa di Blumarine.


Blugirl is the city of Anna Molinari’s heart

The metaphor of Blumarine’s metamorphosis for fw21

Millennials generation, is fashion thinking of them?