NEGRI FIRMAN
AGENCIES , COMMUNICATION AND PUBLISHING , N
NEGRI FIRMAN (2008), PUBLIC RELATIONS AGENCY
Negri Firman, public relations agency founded in 2008 by the intuition of Silvia Negri Firman.
Silvia Negri Firman from Milan graduated in law but, attracted by fashion. Further she decided to undertake a course of ad hoc studies.
Importantly the meeting with a photographer became a dazzling path for her career. She started as an assistant stylist. She was then employed in the press office of Karla Otto. Uniquely dealing with brands of the caliber of Jil Sander (since 2021 in the group of Renzo Rosso, OTB). Her PR debut began within a new agency of the time. The meeting with Giorgio Armani was essential for her formation.
Silvia Negri Firman
She worked with a solid team and alongside influential personalities such as the executive vice president of the group, Gabriella Forte (ex senior consultant and general manager of the beauty segment of Dolce & Gabbana), photographers and celebrities.
At 27 years old she was responsible for the communication of Alberta Ferretti, then worked in Calvin Klein and in the Press Office of Costume National, owned at the time by Carlo and Ennio Capasa.
Since 2014 she has been taking care, with the agency, of the Dalai Lama’s Italian public relations. Among the clients that orbit in the fashion segment there are international names such as Elisabetta Franchi, Elena Miro, Adidas by Stella McCartney; Antonio Marras, Asos, Furla, Giorgio Armani, Guess, John Galliano, Lagerfeld, Longchamp, Pirelli Zero, Schiaparelli and Sergio Rossi.
