Myrvold

Pia (1960). Norwegian designer and artist. Self-taught in art and fashion, she started to pursue a creative career at the end of the 1970s. Her range of work spans from painting to performance art. In 1983, she became in involved in textiles and ready-to-wear fashion (which she called “wearable art”) with a collection of clothes designed to look as if they had been modeled in a mud bath. In 1994 she showed at Paris Fashion Week. In 1998 she designed her first men’s collection. The same year she created an outfit for Cartier on the occasion of the presentation of their new jewelry range Paris Identity. For Winter 1998-1999 Myrvold presented a series of interactive dresses at Paris Fashion Week. This, her ninth, collection (called Post Machine) incorporated electric switches into the fabric, allowing the models to activate sounds and images generated by old radios, telephones, and re-cycled gramophones. Dream Sequence was the designer’s visiting card for the new millennium. It is an idealistic range inspired, she says, by the great dreamers of the modern epoch, who, with small acts of civil disobedience, reinforce their non-violent efforts to create a better world.