Midali

Martino (1952). Italian designer. His collections are modern, essential, almost minimalist. Born in Modena, he began to be known at the beginning of the 1980s with a series of T-“shirts inspired by Pop Art. As well as his first women’s line of clothing, he produced one for men and one entitled “Midali Milano,” for a lower range of the market. The company has a few own-brand stores in Italy, has opened two retail outlets in New York and foresees a franchising network.
&Quad;2001, December. The new Marghera space was opened in Milan.
&Quad;2002, April. Midali presented the Fall-Winter 2002-2003 collection in the showroom on Via Bronzetti. It included three lines of clothing for different types of women: unstructured garments for the first line, playing on interesting cuts and essential forms, with a particular emphasis on artificially aged fabrics; thick and hardwearing woven clothes in the second line; and tapestry textiles with baroque and unusual prints for the third. The collections are typified by unusual combinations of textiles: Prince of Wales checks with fur collars, velvet flower decorations, pin-stripe inserts. The youthful line is fresh and slightly 1970s, and features unusual combinations of textiles, prints and colors.
&Quad;2002, September. A unique presentation for the Milano Moda Donna runway shows, at the showroom in Via Bronzetti, featuring only T-“shirts.
&Quad;2002, October. The company presented works by Fabio Tita, known as Fabius, made especially for Midali on Via Ponte Vetero in Milan. The pieces are zoomorphic “inspirations,” made out of rough materials, mainly iron. Midali is particularly interested in the relationship between art and fashion: his previous runway show included highly original hat-sculptures.