Mbc

The young and trendy brand of the Milanese holding Multimoda Network, founded in 1999 by Clemente Signoroni and Gianfranco Bertoli. Multimoda also owns Simultaneous and Castelbajac. Its products are designed for a public aged between 15 and 35 years of age, while the Serial Kids line caters for children up to 13. A compilation of instrumental lounge music entitled Mbc-Ws 1 One was released at the beginning of the twenty-first century, the first collaboration between a clothing brand and the Twilight Music label, which specializes in disco music. At Christmas 2001, the brand of T-“shirts, sweatshirts, hats, and bags encountered cell phones: a new bag designed for fitness and free time was created for the Wind Style project, the purpose of which was to increase use of Wind’s service among the public.