MARRAKSHI LIFE
BRAND AND FASHION DESIGNER , M
MARRAKSHI LIFE, BRAND BORN IN 2013 AMONG SLOW AND SUSTAINABLE FASHION
Marrakshi Life is a brand launched in 2013 by Randall Bachner. Born in Boston, after studying art history he began his career as a fashion photographer in 1996, developing an interest in the sector. In 2013 after an enlightening trip to Marrakech, he decided to delve into fashion with a new point of view. Marrakshi Life was born. A brand that joins the Moroccan textile tradition and the New York urban aesthetics.
The love for craftsmanship here made me feel as if in Marrakech you could create anything
The starting point is always the fabric, handmade by tailors and weavers using wooden looms. Community of local artisans who work for a common goal in the Marrakech atelier. Creating gender neutral dresses with fluid lines and colours reminiscent of the desert. The inspiration always comes from a journey, from a colour palette of a work of art. Floaty dresses, kaftans and light shirts in soft and pastel colours. Striped or solid colour, create a timeless atmosphere for the brand that promotes a slow fashion.
In fact the garments 100% cotton are made only to order according to a sustainable and niche perspective. The target to which the brand refers to is made up of creatives, artists and free spirits who know how to appreciate a timeless fashion that promotes the Moroccan tradition in the world.
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