VOLKOVA, LOTTA
STYLIST, MAKE-UP ARTIST AND HAIR STYLIST, V
LOTTA VOLKOVA IS A RUSSIAN STYLIST BORN IN 1984, FAMOUS FOR BRINGING THE POST-SOVIET STYLE TO THE FORE
Lotta Volkova was born in Russia in 1984, in the port city of Vladivostok. As a result, of her mother’s passion for fashion, who loved John Galliano and Alexander McQueen, and also due to the work of her father, captain of cargo ships, allowed her came into contact with Western fashion. Significantly, creating her passion for fashion. Conversely, fashion in that port city was seen as something inaccessible. This feeds the anxiety of knowing her. Curiosity and hunger for new experiences push Lotta Volkova to choose London as a city to deepen her passion. Under the advice of her mother, she enrolled at Central Saint Martins, the university where her favorite designers studied, and she graduated in art and design.
LOTTA SKELETRIX
In the English city, Lotta frequents the nightlife, making herself known for her looks. Notably, Punk, street culture, and fetishism meet in a mix of styles that do not go unnoticed. Significantly, in 2004, by chance, after some friends ask her to create clothes for them, Lotta Skeletrix was born. In effect, her brand attracted the attention of several stores. Among these is Dover Street Market, an iconic store in London that has always been attentive to emerging brands, where you have the opportunity to meet Rei Kawakubo, wife of the founder of the shop Adrian Joffe.
Three years later, in 2007, she left London and the Lotta Skeletrix chapter to move to Paris and focus on styling. This is her path and after the first engagement offered by photographer Ellen Von Unwerth, her styling career is on its way to success.
LOTTA VOLKOVA’S CLIENTS
Everything in his career was born by chance, and by chance, he also met Demna Gvsalia at a party thanks to a mutual friend. It is 2015 and thus begins the lucky duo who will impose a new aesthetic on the fashion scene. The Georgian designer takes care of the styling of Balenciaga and Vetements and becomes a model, treading the catwalks of her fashion shows nine times. But not only Demna, Volkova often collaborates with Gosha Rubchinskiy. In 2020 she is chosen by Adidas for the creation of a collection that includes clothing and accessories that reinterpret the brand’s archive, mixing seventies shapes and aesthetics of the 2000s. Currently, Lotta Volkova works with various magazines, is Senior Fashion Editor at Large of it, and collaborates with many also including Vogue Italia and Another Magazine. The big brands trust her aesthetic vision. Marc Jacobs chooses it for the launch of The Marc Jacobs, Matthew Williams for the SS21 lookbook of 1017 Alyx 9sm. Then Miuccia Prada, queen of ugly chic so loved by Lotta Volkova, hires her for the Miu Miu Portrait project and the styling of the Miu Miu Mountain Club fashion show for the FW 21-22 season.
The Marc Jacobs
THE POST-SOVIET STYLE
It is the style carried to the ribald by the trio Lotta Volkova, Demna Gvsalia, and Gosha Rubchinskiy. The three share the same origins, the blood of Russia runs in their veins, the Orthodox church, the fall of communism, and the passion for the 90s. References that everyone re-elaborates in their way, but which have helped to impose a new taste. With Lotta Volkova you explore a new side of beauty, go beyond canonical boundaries and the ugly becomes beautiful. A raw and sometimes brutal aesthetic, made of overlaps and contrasts, kitsch elements and distant from each other in matching or in her outfits that inevitably mark the current taste.
Balenciaga styling by Lotta Volkova
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