LE COQ SPORTIF

BRAND AND FASHION DESIGNER ,   L

LE COQ SPORTIF AND THE TWO-TONE SNEAKERS

Sneakers

Le Coq Sportif. French company producing sports equipment, such as shoes and jerseys. It was founded in 1882 by Emile Camuset, but only in 1948 it obtained recognition as a real brand. Emile was its president for many years. In 1988 the company was acquired by Adidas, while in 2005 it became property of the Swiss company Airesis SA.

LE COQ SPORTIF’s sponsors several football clubs and owes its name to the rooster, the national symbol of France. The brand is well known and appreciated among young people, in particular for the two-tone sneakers that have determined its fortune for many seasons. It sponsored Udinese from 2002 to 2005 and Ancona in the 2003-2004 season. It was also a supplier to Senegal, capable of reaching the quarter-finals at the 2002 World Cup in Japan and Korea.

Widely known also in the world of rugby, until 2017 it was the technical sponsor of Racing 92 and since July 2018 it has been a supplier of the French national team. Moreover in the 2014/2015 season it was the technical sponsor of AS Saint-Étienne, and from 2015 to 2020 that of Fiorentina. The company is also the technical sponsor of the Alpine-Renault team in Formula one.

Also the women’s tennis clothing lines are famous, that include white or coloured pleated skirts and stretch cotton T-shirts decorated in rainbow colours.

In 2019 the company, whose majority shareholder is the Swiss Airesis, recorded a turnover of 132 million euros, up by 6.9%. The brand, which was aiming for a turnover of 140 million in 2020, had to revise its forecasts downwards, due to the global health crisis.