Grazia

Women’s weekly published by Mondadori, directed by Carla Vanni. Published for the first time in 1938 after the transformation of Sovrana, a successful periodical for bourgeois ladies of the Fascist little Italy, into an exclusive women’s weekly. It was decidedly new, aggressive, and popular. Raul Radice guided this transformation, but he was later taken over by several directors, among whom was Giorgio Mondadori, until the 1960s. However, the modern periodical that had for many years maintained its leadership position for many years in the women’s magazines sector (as well as the established competitors Amica and Anna, Rizzoli and Gioia, Rusconi), only developed in the course of the 1960s and 1970s under the direction of Renato Olivieri and Pier Boselli. These were the years of the big editorial successes and large circulation figures. In February 1978, with the arrival of Carla Vanni as the magazine’s director, a new restyling season started. The quick and continuous mood changes of the female world and of the traditional reference target, in particular, prompt to a manic attention to the magazine’s look and contents. In practice, there’s no year without some small adjustments, small “make-up” operations, graphic innovations, entry of new columns and exit of old ones in an indefatigable research of harmony with the public. The magazines acquires new pages, the news conquers the first pages, new dossiers and reportages make their appearance as well as spaces and suggestions concerning health and look. Until February 1997, when the umpteenth revolution (the last one in the order of times) changes again the content and look of Grazia, introducing a new graphic and changing it format and technical characteristics.