Dino Erre

Italian brand of shirts. It is the top line of the Frarica factory, which was established in Carpi after World War II thanks to financing by the Marshall Plan. The brothers Clodo and Clomede Righi saw an opportunity and succeeded in expanding the small shirt business of their mother, Fernanda. They are known for the Collofit collar and for the slogan “a shirt and a moustache” in the TV commercials that ran for a long time with Maurizio Costanzo.