ROSEBERRY, DANIEL

BRAND AND FASHION DESIGNER ,   R

DANIEL ROSEBERRY IS AN AMERICAN FASHION DESIGNER. AFTER WORKING FOR THOM BROWNE, IN 2019 HE BECAME THE CREATIVE DIRECTOR OF SCHIAPARELLI

Daniel Roseberry couture
Daniel Roseberry couture

Daniel Roseberry was born in Dallas, Texas, in 1986, in a catholic family. His father was a priest while his mother was an art lover. This allowed him to grow up surrounded by painters and sculptors who encouraged him to cultivate his creative inclination.

Since he was in love with the world of fantasy, his dream was to become a Disney World entertainer, but in the end his interest in fashion took over, most of all after participating in his brother’s wedding in Lubbock. For the occasion, the sister in law wore a dress that was a copy of a Carolina Herrera dress. He was fascinated by it and during his journey back home he started to draw wedding dresses. That was when he understood that fashion would have become his job.

He attended the Fashion Institute of Technology in New York and after earning the degree he entered the Thom Browne offices, and stayed there for 11 years, of which 5 as creative director of the men and women’s collections. In this training years, Roseberry travelled a lot mostly in the Middle East, exploring different regions like Jordan, Israel and Pakistan. The cultural characteristics of these countries influenced the designer’s entire production.

THE DIRECTION OF SCHIAPARELLI

In 2019 he became the creative director of Schiaparelli after Bertrand Guyon’s departure in April 2019. He debuted with the Schiaparelli maison during the couture  Fall-Winter 2019 season, even though he had never worked in a couture atelier. His debut was defined as bold, with perfect logic and “refreshing”. Daniel Roseberry stated that at Schiaparelli:

I have no interest in echoing the archives. In recent years, the brand has been heavily inspired by its heritage, so to change the subject, it’s important that there are no references. It’s more about capturing Schiaparelli’s spirit and courage”.

With regard to couture, he is maintaining the surrealist approach of the founder by creating surprising dresses with plastic shapes capable of sculpting bodies.

In 2020 to celebrate his first anniversary at the creative leadership of the maison, Schiaparelli paid homage to the designer with a visual project that retraces his collections. Finally in 2021 with the haute couture collection “The Matador” Daniel brought to light some iconic elements of the brand: shocking pink in contrast with anatomical parts in metal, silver or gold, also trompe-l’œil that generated the illusion of reality, the founding theme of the collection

   couture ss 20          couture ss 21
                        couture ss 20                                                        couture ss 21
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