Conte of Florence

Italian manufacturer of hats, knitwear, accessories, and prêt-à-porter. The first shop was opened in 1952 in the historic center of Florence. Six years later, the then president, Romano Boretti, decided to specialize in the production and sale of hats. That is how Conte of Florence was established, along with its quilted casual hat, with a capital C and a Lily as a logo, to great success. In 1969 the company was among the first to understand the importance of sponsoring. It began with the Italian ski team. Those were the years of the great victories at Thoeni and Gros. Production was then expanded beyond hats. In the early 1990s, the company focused on golf and sponsored the Italian Open. That first shop has been joined by many more, with a chain of 40 franchise shops in Italy and the rest of Europe.
The company closes 2002 with a turnover of €35 million, an increase of 8% compared to the previous year, and a gross margin of more than 20%.