Chain of European shops for men’s clothing. In 1978, in Paris, Marc and Laurent Grosman took over the management of their father’s boutique. It was called Cleo 3000 and sold women’s prêt-à-porter. The two brothers started a small revolution: they changed the boutique’s sign and pointed it toward’s men’s fashion, adopting an unmistakable logo: a small blue and green flag. They were so successful that in 1986 they opened six shops. These grew to 13 in 1987, 34 in 1989, 70 in 1991, and 95 in 1992. Three years later, there were 150 shops in France, 6 in Belgium, and 4 in Spain, with a total of 1,400 employees. Their concept is quality at affordable prices.