Carven

French fashion house. The hopes and the sweetness of life in the post-World War II period will always be linked to the very successful perfume Ma Griffe, named after the much-praised dress with green stripes on a white background that was in the first Collection by Carmen di Tommaso (1909). On the eve of the success of the film La bête à l’afflut, the designer accomplished her intuitive desire to become the dressmaker for tiny women, later extending the freshness of taste and the skill in cutting to clothes for little girls. Among her first clients were Danièle Delorme and Cécile Aubry. A prêt-à-porter line and a knitwear line consolidated the fortunes of the house, thanks also to the launch of new perfumes on the American market. In the 1960s the house would design the uniforms of several international travel agencies. In 1990, Edmond de Rothschild acquired 60% of the company, and three years later the high fashion division was entrusted to the designer Maguy Muzzi.
The very famous “Carven green” is always the main feature of the Collection designed by Pascal Millet, with nostalgic models who evoke the style of Jacqueline Kennedy and the more modern and witty tastes of Mouna Ayoub, the Lebanese billionaire patroness of high fashion.