BOGGI MILANO
BOGGI MILANO, IS A MADE-IN-ITALY MENSWEAR BRAND. THE BRAND STANDS TO DEFINE THE CONTEMPORARY MAN OF TODAY.
The company specializes in medium-high-end men’s clothing and accessories, the brand boasts growing prestige, makes use of shops in some of the major urban centers, and online services with home delivery, continuing to expand through the distribution of its products all over the world.
BRAND TIMELINE
The brand was founded by Paolo Boggi in 1939, with the opening of the first shop in Monza. In 1966, after having also launched the brand’s first collection, he arrived in Milan by opening the well-known San Babila store. Consequently, the brand went international by opening its first shop across the border, in Geneva, which still exists today.
In 2002, Milanese group Fin. part took 90% of the company for 8.65 million euros, while its founder Paolo Boggi retained 10% of the capital. Only a year later, Boggi changed hands again and was acquired by the brothers Carlo, Claudio, and Roberto Zaccardi. Members of the same family that owns the Brian and Barry Italian department stores. Significantly, marking a historic turning point for the brand, with a first-rate repositioning on the international scene.
Since 2009, the brand has begun an expansion process by opening over 100 stores in Europe, Asia, the Middle East, Russia, and South America.
Boggi Milano has 190 stores in almost 38 countries around the world, also counting several franchised stores.
VISION OF THE BRAND
Today the brand looks towards ambitious goals at the pace of innovation, technology, sustainability, and quality thanks to the revolutionary concept of the use of raw materials with high technical performance.
The design of Boggi Milano garments arises from the meeting of two essential elements: the quality of the fabrics – preferring organic fibers, recycled materials, certified and avant-garde fabrics – and stylistic research, applied to the vision of a new way of living in the contemporary man
Boggi Milano expresses an omnichannel retail experience, the result of the perfect integration between the physical and digital worlds.
In 2016, the company created the Boggi Milano Academy, a real internal academy, aiming to train new resources and thus always being updated on the changes in the global panorama.
EXPANSION & STORES
In Italy, Boggi is a fairly standard feature of high street shopping districts, and largely caters to those looking for a safe but good quality suit for the workplace.
They currently have stores on various continents.
Notably in Europe- Austria, Belgium, France, Germany, Greece, Hungary, Italy, Luxembourg, Russia, Spain, Sweden, Switzerland, the UK, and Ukraine. Also in Asia – Hong Kong, India, Kazakhstan, Macau, Malaysia, Singapore, and South Korea. Middle East – Bahrain, Iran, Jordan, Kuwait, Lebanon, Qatar, UAE.
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