Baratta

Ubaldo. Italian tailor. At the age of 15 he left his hometown of Salsomaggiore in order to test his abilities in Paris, at that time the capital of fashion. Ten years working in both large and small ateliers added style and professionalism to his craft. With this experience he moved to London and enrolled at the Minister’s Tailor and Cutter Academy&b;. He then returned to Italy and settled in Montecatini, whose thermal baths were very popular with high society. Among his clients were members of the Royal Family who granted him a royal patent. Eventually, he arrived in Milan where his atelier in via Borgogna became one of the cardinal points on the map of men’s and women’s tailoring. In 1956 he presented at Palazzo Pitti’s Sala Bianca in Florence and, later, in Rome. He participated, with dresses made of artificial fibers, in the first meeting of Moda Cinema Teatro (Fashion Cinema Theatre) organized by the Centro delle Arti e del Costume (Center of Arts and Costume) at Palazzo Grassi in Venice. During the 1960s his workshop employed almost 200 tailors. He created a leisure space suit for NASA astronauts and, in the 1970s, uniforms for Alitalia. In 1967 he was one of the first Milanese tailors to join the National Chamber of Italian Fashion. In 1977, by now old, he sold the firm to Loretta Giovani. She furthered his ideas, updating them with the help of a modern and technologically advanced organization. In 1999 the brand was acquired by Gianni Campagna.