Ato. Japanese fashion brand founded in 1993 by designer Ato Matsumoto. His career began in 1993 with the opening of a shop in the chic neighbourhood of Aoyama in Tokyo. After great success in his native country, in 2000 achieved international success when major department stores bought the firms’s designs on an exclusive basis. His Collections do not have specific themes, as a way to maintain creativity, and some members of the staff work 3 days in the boutique in order to stay in tune with clients.
Ato is reminiscent of Dior Homme and other European menswear labels.
In July 2000, the brand presented its collection in Paris for the first time. Then a womenswear line was added in 2003.
In 2007, Kanye West started wearing ato hi-top sneakers, bringing the brand much additional name recognition outside Japan.
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