This brand born in the US during the 1960s, was created by the imagination of an artist who, in addition to painting, devoted a large part of his time and energy to his passion for perfumes. The cases and bottles she designed can be considered as a form of modern art. Alyssa was the name of her youngest daughter and Ashley was her nickname due to her ash blonde hair, this is how this brand was born. A special division was created in the parent company with the task of developing innovative perfumes very different from those of the time.
