Airaghi

Rita (1944). Or else Gianfranco Ferré: where he is, she is there too; where he is not, she’s there anyway. She has supported her designer cousin since 1970, when Ferré began his adventures in the world of fashion designing accessories for Walter Albini. A strange profession, yet a stimulating one, which brings her in touch with a new world, quite different from the world of teaching in which she lived after taking a degree in Modern Litterature with a thesis in medieval Latin. Teaching and fashion went together for a while. Then, in 1978, with the birth of the Ferré griffe, her commitment to working there became total. She showed herself to be a winner, a major player. To manage Ferré means dealing with the press, identifying locations for the presentation of the Collections, managing photographers, hiring staff, visiting editors, organizing the office and the archives, inventing the brand. She admits enjoying, in this unexpected role, the precious collaboration of Beppe Modenese. Now, this lady born in Legnano under the sign of Scorpio undoubtedly belongs to the top ranks of women in her role of complete manager. She is responsible for Communications and External Relations at Gianfranco Ferré, Inc., a task which, not so different from what she has done since the beginning, consists of a whole series of responsibilities and positions in all areas: public relations, the organization of presentations and events, promotion, advertising, and the management of the firm’s image, all of which are demanding tasks that require her complete attention. She is a woman of strong personality, great energy, and determination, who is reliable and self-effacing, a person of character who is decisive, intuitive and willing to help others.