Stüssy

Clothing label set up in 1980 as a result of Shawn Stüssy’s passion for surfing. To begin with the young sportsman patented surfboards and then moved to T-“shirts, casual wear, and street clothing. He was so successful that he opened his first showroom in New York in 1986, becoming a point of reference for hiphop culture. His breakthrough came in 1996 when Paul Mittleman becomes the label’s artistic director and expanded the brand to produce proper men’s and women’s collections, accessories, shoes, and eyewear. All the Stüssy lines are closely based on streetwear.