Consultancy firm founded in Paris at the end of the 1980s by Dutchman Lidewij Edelkoort. Through the work of the Trend Union team, he predicts trends, colors, and materials in fashion, cosmetics, and furnishings by analysing developments in society and consumer trends. He publishes books of trends and perfects his predictions by tailoring them to suit the requirements of each client. He also responds to enquiries deep into the future: looking 3 to 10 years ahead. In 1987, he predicted the fashion for cycling shorts in the female wardrobe, which happened in 1990, when the English designer Liza Bruce launched them. The Studio has a publishing house which prints the weekly View of Color and Interior View.