Saucony Originals

Brand of sports shoes. In 1998 a hundred or so pairs of running shoes were left during the night in metro stations in New York, Los Angeles, Philadelphia, Detroit, and Chicago. The following morning, thy were all gone. People, youngsters especially, started asking for them in the shops. This is how the myth of Saucony was born. By 2001, they had sold two million pairs in the USA. In Italy, they are distributed by Sportlab.