Sahzà

Brand of womenswear launched in 1994 by the GFT Womenswear Division Group. It was developed as a response to a potential gap in the market for American-style sportswear targeted essentially for 25 to 45 year olds with a moderately high price tag. The distribution and display strategies, together with a supply system organized along modular lines and in delivery groups, makes Sahzà a good example of advanced forms of franchising and retail selling.
&Quad;2001. The brand was bought by the Mariella Burani Fashion Group.