Rubartelli

Franco (1937). Italian photographer. After an extensive array of highly eclectic studies (classical high school, Italian Naval Academy, department of political science), he began to do fashion photography, using his wife, a famous fashion model, as his subject. In the 1960s, improvisation combined with flair was a winning array, especially if the young photographer, who had decided to devote himself with great passion to shooting, “dared” to show his pictures to Consuelo Crespi, representative of Vogue in Italty. She in turn showed the photographs to the editor-in-chief of Vogue America, Diana Vreeland, who considered them to be very good and published them in an 18-page layout. From that point on he began to publish in magazines such as Queen, Life, and the Italian, French and British editions of Vogue and to work for Courrèges, thanks to his powerfully innovative style that made use of color in a daring and almost hypnotic manner. Rubartelli’s work remained deeply linked to his relationship with the model Vera von Lehndorff, better known as Veruschka, with whom he also engaged in photographic performances whether there was a clear link to the field of body art. In 1968, the German publisher Bucher brought out an international edition of his book, Veruschka.