Ridenti, Lucio
Lucio Ridenti. Pseudonym of Ernesto Scialpi (1895-1973)
Theatre critic and journalist. Ridenti abandoned his career as an actor because of a hearing impairment. In 1925 he founded, together with Pitigrilli, the theatre magazine Il Dramma, which he directed until 1968. Tall, thin, dandy, he was a client of the famous and now defunct Milanese shirt shop Truzzi. He was a lover of the dinner jacket, tailcoat and monocle. In the 1930s, he was also a writer on society life and a fashion journalist. From the pages of the Turin daily La Gazzetta del Popolo, he criticized the Nazi women’s style and the taste for French models, stressing the need for a truly Italian fashion. Frequent advertisements for furriers and fashion houses appeared in the Drama, including one for master shoemaker Franceschi, the first in Italy to produce women’s stockings with a stripe.
You may also like:
Ridenti, Lucio (Italian Version)
Richmond, John
