Primigi

Italian brand of footwear. Founded in 1960, the brand is produced by Imac Spa Divisione Igi, which has been a leading children’s shoe manufacturer for over 30 years. Other ranges produced by the group include Primigino, Primigi Più, Easy Op Confetti, and Igi. They also produce Action Man and Kappa sports shoes under license. They are distributed in 1,400 points of sale in Italy and 800 in Europe and the rest of the world. The company policy focuses on researching new shapes and on the quality of the raw materials, from the softest leather to vulcanized cloth. They have expanded the brand to include a range for teenagers.