Prêt-à-porter Création

Founded in 1957 by Jacques Heim. An association of ready-to-wear dressmakers, which at the time was marginal to the haute couture business. The association organized collective fashion shows of the members’ collections: Carvin, Grès, Laroche, Griffe, Dessés, Lanvin, Madeleine de Rauch, Maggy Rouff, Nina Ricci, and Heim himself. The initiative ended in 1962.