French magazine covering “fashion, etiquette and everything a man is interested in,” launched in 1914. Between 1920 and 1924, it became a monthly. It was the first magazine dedicated solely to the masculine world, to men who wished to be elegant without excessive frivolity, ready to accept advice on comportment and not just clothing, for all occasions. English, American, and Italian fashion, society and culture columns, reportage on the latest novelties and theater and sporting news. Its graphics and illustrations, both drawings and photographs, were of a very high standard.