Modes et Travaux

Parisian fortnightly founded in November 1919 by Edouard Boucherit (who died at the age of 102), who edited and directed the magazine until its last edition, number 457, in 1939. It was printed at Clichy, at the graphic arts press of Paul Dupont. It covered everything to do with the world of women, from basic clothes making to household chores, knitting and sewing to the arts of the hostess. It broadly reiterated the main features of Broderie Moderne, one of the first and most diffused illustrated fashion and women’s work weeklies, issued in Paris between 1905 and 1914. After the war, transformed into a monthly and directed by André Belanger, it returned to the press and, at the end of the 1960s its readership reached a peak, with the sale of over 2 million copies. From 1981, the title was owned by Édition Mondiales. From then onwards, Hélène Tokay and Carine Newejons took over the editorial direction.