Mister Freedom

English prêt-à-porter brand. It is the name of a shop opened on the King’s Road in 1969 by Tommy Roberts (1942), after an unsuccessful foray into children’s clothing and interior design. The deciding factor in its success was the arrival of fashion designer Pamela Motown, who won the seal of approval of the hippy generation with her vaguely exotic clothing interspersed with garments inspired by cartoon characters. It was a winning formula but not a long-lived one. In brief, the label was discontinued, to reappear at the beginning of the 1990s, with a line of T-“shirts.