Metradamo

Italian brand of ready-made women and menswear. It was founded in Milan in 1979 by Elio Zadra. It emphasizes high quality, prestigious textiles, attention to detail, wearability, and a focus on innovation.
&Quad;2003, May. Metradamo launched a menswear line for Spring-Summer 2004. The collection was presented in the showroom at 8 Via Rugabella in Milan, and sold in the same outlets where they have sold women’s clothing for years: San Carlo in Turin, Cicchi Ginepri in Milan and Tiziana Fausti in Bergamo. Like the womenswear, the men’s range is high quality and until now has sold out 90%, a measure of its success. Metradamo continues to concentrate on distribution in Italy, which accounts for 60% of its sales. Abroad, its most important market is Japan.