Marelli

Giuseppe, known as Pinotto (1931). A manager in the Italian clothing industry and one of the contributors to the international fortunes of the sector. While he was still a student he undertook work experience at Rovelli-Marelli, the textiles factory owned by one of his uncles. In 1953, he joined De Angeli-Frua, which was at the time a colossus in the production of printed textiles for womenswear, in order to work at Tessinoni, which produced very successful hand-printed fabrics. His clients included Emilio Pucci. In 1964 he was the financial director of Hitman, a clothing firm that was part of the Cerruti group, which was under construction at the time. For eight years he collaborated with Giorgio Armani, who was, along with Nino Cerruti, head of style and who left Hitman in 1972 to set up on his own. In 1968 Marelli became director-general of the company and, in 1970, CEO. Three years later he became vice-president of Holding Cerruti 1881, while continuing to run Hitman. In practice, he oversaw all the finished products of the Cerruti 1881 brand, greatly increasing the turnover of the firm (650 employees) and bringing their exports up to 65% of the total production. In 1996, he left the job. Soon afterwards he joined Veneto Abbigliamento and since then has been working on the relaunch of Basile.