Joyce

Multinational company selling luxury products. It started with a boutiques in Hong Kong and Kowloon, which took their name from their founder Joyce Ma. Opened in 1971, they represent the nucleus of the present Joyce Boutique Holding composed by about 30 stores. It has mass distribution of luxury clothes that are never perfectly imitated. Clothing and accessories for men and clothes in the various sales points of high fashion and avant-garde, which Joyce purchases exclusively in Europe, the USA, and Japan. They can be purchased in stores with Joyce signs, but also in franchised stores (Emporio Armani, Prada, Missoni, Donna Karan, Jil Sander, Thierry Mugler, and Sonia Rykiel) or in multibrand boutiques (Michel Klein, Issey Miyake, Yohji Yamamoto, Comme des Garµons, Martin Margiela, Ann Demeulemeester, and Dolce & Gabbana). Joyce also owned a magazine distributed in Asia, a restaurant (Joyce Café), and a flower shop (Joyce Flowers), where Christian Tortu’s creations are on sale. Elected, in the late 1990s, as one of the most elegant women in the world, Joyce Ma has opened new stores in Taiwan, Bangkok, and China. In January 1999, the Italian group Hdp joined the capital stock of the multinational.