John Sean

Clothing line. Established by the king of rap Sean “Puff Daddy Combs”. Born in Harlem, the African-American neighborhood of New York, Combs, also known as “P. Diddy”, quits college studies to enter into the world of music. His talent and personal style soon took him to the top of the A&R. Only 24, he established the Bad Boy Entertainment, the first music label exclusively dedicated to hip hop. The success of artists such as Craig Mack, Biggie Smalls, and Notorious B.I.G. launched the company in the international music market, promoting an unusual kind of music and a new urban language. In 1998 Combs started the clothing brand John Sean, presenting 32 men’s suits for a target between 12 and 40 years, built to his own image and similarities. The Collection attracted the public’s curiosity obtaining, for three years in a row, a nomination to the award yearly assigned in New York by the Council of Fashion Designers of America. Combs, to meet the taste of a larger clientele, as well as progressively abandoning the overly restrictive rules of the hip hop aesthetics, later decided to also launch a womenswear line, adding urban chic to his creations.