Jet Set is a Swiss brand of casual clothing. On June 13 1969 in St. Moritz, some friends opened an improvised store selling faded jeans, secondhand Hawaiian shirts, and Chinese working pants. In 1975 they presented their first clothing Collection for their brand and opened a boutique in Zurich. In 1980 they created a ski Collection. Five years later, a denim line was launched by Blue System. The essentially casual image has a strong fashion content: a mix that determined the brand’s success in the 1980s.
