Gum

French brand of women’s ready-to-wear fashion, created in Paris in 1996 thanks to the stylistic partnership between Yannick Flageul 81971) and Vincent Millet, who have attended the École Duperré. The former has worked in the advertising. He has also been the assistant of the designer Peter O’Brien and has worked for the maison Rochas. Also Millet has collaborated with Rochas designing jewels. In ’98 he became artistic director of the maison Christoph Rouxel. To define Gum’s style, the two creators speak of “ascetic baroque”.