Piero (1949). Italian leather goods’ artisan. Bags, suitcases, briefcases, belts, jackets, scarves, ties, and shoes: all articles are branded with his logo of two embracing angels. During the 1960s, Guidi studied sculpture and bas-relief at the State School of Arts in Urbino. He started his business as a designer and entrepreneur with the Lineabold brand. His bags, in particular, have a strong personality: cloth and leather with steel and rubber finishings. He later created the following lines: Magic Circus (colored bags), Angeli (mixed leather goods), and Day Time (classic clothing). The painter Mario Schifano has posed for his advertising campaign.