Erreuno
Company established in 1970 by Ermanno and Graziella Ronchi, before they were married. The story starts in a basement on via Segantini in Milan, very far from the traditional streets of fashion. Ermanno was 23 and a clothing salesman. Graziella was younger, and a designer. In 1975, after constant visits to all the provincial boutiques, they began to enjoy larger revenues and were ready to become something larger than a simple family business. Their goal was a more creative line, and they called on the designer Gianmarco Venturi. The partnership would last 3 years. Graziella quit designing in order to be a common-sense creative filter, the person able to take a garment seen on a runway and turn it into a piece of clothing to be worn on the street in everyday life. She also played this role from 1980 to ’88 when Giorgio Armani designed for Erreuno and established the house style: clothes that are believable whether worn by a model during a presentation or by a woman on the bus and at work. This remained Erreuno’s credo even after the relationship with Armani: a style that is very classic, without useless frills or eccentricities. The company sells almost 50% of its production abroad, in the U.S., Germany, Japan, Belgium, and France, and has an alliance with a company in the Far East, adding two more lines, Donnaerre and Amamy, to the primary line.
Ermanno Ronchi and the staff celebrate the company’s 30th anniversary.
The board of directors of the National Chamber of Fashion is elected for the period 2001-2003. Ermanno Ronchi is appointed vice-president.
The first collection of Erreuno’s new designer Marco Bignù, who replaced Gennaro Esposito. In this same year, the company produces the first collection of the designer Marella Ferrera.