Edwardian Style

Men’s fashion launched by King Edward VII in the early 1900s featuring very elegant suits cut and sewn by the tailors of London’s Savile Row. There were long, black frock-coat jackets, straight and tight-fitting, and buttoned to the top, with small lapels, as well as embroidered waistcoats, shirts with stiff collars, and stovepipe pants with silk stripes on the sides. It came out again in 1950 as the New Edwardian Style: an elegance that was refined and aristocratic, with a retro-romantic taste which in the years following World War I reflected a desire for hedonism and a return to the happy times in England in the early 20th century. This fashion had great influence on the popular movement of teddy boys.