Di Riccio

Guido (1950). Designer, born in Lucca (Tuscany). He works and lives in Milan. In 1974, he graduated from the art high school in Florence. In 1975, he worked as a designer and brand manager for many firms in the fashion sector. In 1980, he began to work as a freelancer. In his work, the artisan’s craft merges with technology, but in an “ecologically correct” way in the treatment of materials. The fabrics become unique and mouldable in finished pieces, always in the avant-guard. His fashion has the feel of sportswear and the allure of good tailoring. His plans include a total look called Rags, vintage clothing for men and women. He works with several Italian and foreign griffes.