Cose

Boutique in Milan. The name on the sign, Cose (Things) was purposefully familiar and evoked small but important objects, dear to women. It opened in 1963, an explosive year for upsetting images, rebellions, and news arriving from London. The store was on via della Spiga, a street which, at the time, was not dominated by fashion and luxury. Open to modernity and new trends, the store soon became a dynamic gathering place for a daring and trendy female clientele. To suggest, stimulate and support that clientele there was a designer and manager of distribution named Nuccia Fattori. Alongside the clothes and knitwear, impossible to find elsewhere, she was able to offer exciting pieces by Biba and Zandra Rhodes, pullovers from Sonia Rykiel, embroidered sweaters from Emmanuelle Khanh, the very feminine avant-guard creations of Chloé, and even the martial self-assertion of Rabanne. At the same time, Nuccia was careful to foster the talent of Walter Albini and the revolutionary and playful genius of Cinzia Ruggeri. The boutique, among the two or three most appreciated in Milan during the 1960s, 1970s, and after, was taken over in 1984.