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Sportswear brand established in 1979 as the result of a creative partnership between Marithé and Franµois Girbaud who designed it and the industrialist Aldo Ciavatta who produced and distributed it. Success was immediate thanks to the avant-guard style which revolutionized the jeans concept. But the company, unable to provide adequate financial support for expansion, declared bankruptcy in 1992. It was taken over by Bellini, an important group headquartered in Hamburg. Since 1997 Bellini Italy has distributed the brand in Southern Europe.