Cent (100) Idées

French magazine founded in 1972 by Marielle Huchiez, and published by the Prouvost group. After two years as a quarterly, it became a monthly in March 1974. The main interest of the magazine is manual work, from that typically for women (like fashion made accessible to everyone, through paper patterns or lessons in cut-and-sew) to do-it-yourself. This winning formula translated into big sales, to the point of reaching a circulation of 300,000 copies in 1984. In an attempt to follow the changing tastes of its readers, the magazine widened the range of its interests, but to the point of losing its identity and the reason-for-being that had given it its initial success. Publication ceased in 1988.