Bertasso

Gianni Bertasso (1932) was an italian journalist. Founder and editor of the weekly Fashion. He was hired by the Italian state TV network RAI in 1956, after winning a national competition, and for six years he worked at the general headquarters. In 1963 he began to work as a consultant for large Italian companies such as Lancia Automotive Industry, Buitoni Alimentari, and Gruppo La Centrale, as well as foreign firms such as Repesa and the State Oil Company of Spain. In 1966 he created the corporate newspaper of the insurance company Ausonia, called Ausorgan. In 1967 he was appointed director of Mark 3, an illustrated periodical of motor racing, later acquired by the Gruppo Editoriale della Gazzetta dello Sport. In 1970 he became director of Giornale Tessile, or Textile Daily, known as G.T. In the 1980s he acquired control, and this was the beginning of Fashion, a weekly dedicated to fashion in Italy. This was the only Italian weekly specialized in the textile-clothing sector, and it was straightforward and professional. In 1999 Fashion was taken over by the German multinational group DFV. In 2000, Bertasso founded Mood, a fortnightly magazine focusing on the emerging trends in the fields of fashion, design, art and contemporary cooking. Characterized by careful attention to graphics, Mood offered itself as an innovative Italian style magazine dedicated to the basic sources of taste and to its evolution which, within the various creative fields, gives birth to fashion, design, lifestyle and the spirit of the things that surround us. Aimed principally at those who are active in the fields of fashion and design, it is addressed also to a wider public that is interested in changing trends. Bertasso has been on the teaching staff of the School of Fashion Designers at the University of Urbino, and of the Marzotto project for fashion journalists. He is general secretary and one of the founders of the Best Seller Club Moda, which gathers together the directors and distributors in the field of fashion and design.