Avoledo, Patrizia

Avoledo Patrizia (1952). Italian journalist and editor of Donna Moderna. Born in Milan, she began to work at the publishing house as a switchboard operator.

Avoledo

Avoledo Patrizia (1952). Italian journalist and editor of Donna Moderna, an Italian women’s weekly published by Mondadori. Born in Milan, she began to work at the publishing house as a switchboard operator while still quite young. Later, after studying psychology and pedagogy she worked for a period as a secretary in the editorial department at DuePiĆ¹. It was the beginning of a great career.

Made editor-in-chief at DuePiĆ¹ in 1985, she later became director of the specialized magazine Dolly, and in 1989 was at Cento Cose as deputy manager under Kicca Menoni. In 1991 she arrived at the recently-launched Donna Moderna, also a Mondadori magazine. She was the deputy of Edvige Bernasconi, who had brilliantly conceived and launched the magazine and achieved an enormous circulation.

Then in 1995 Avoledo became the magazine’s director. A very intelligent woman, she poured great passion into the magazine, and, assisted by her deputy manager Cipriana Dall’Orto, consolidated the magazine’s success, a genuine editorial phenomenon with an audited weekly circulation of 650,000 copies.

She won the Marisa Bellisario prize in the Special Awards section for the “commitment, perseverance and optimism shown at the helm of the best-selling women’s weekly in Italy”.

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