Armor-Lux

French brand of knitwear. It was created in Quimper, Brittany, in September 1938 — in the days of the false peace signed in Munich — by the Swiss-German Walter Hubacher (1907) and two partners, Daniel Bloch and Charles Perrenot. Hubacher had 16 years’ experience working in large factories that made underwear and other articles of clothing. The business had a very good start but in 1942 the lack of raw materials forced the closing of the firm. It was able to reopen in 1945, although starting again from scratch. Results were not good until 1959 when Hubacher obtained control and for nine years invested 7.20% of the turnover in new manufacturing plants. The result was growth of 20% per year. In 1993, the 86 year-old Hubacher sold a majority stake to Jean-Guy Le Floch, who increased the number of brands, took aim at the Asian market, hired the Japanese designer Zucca to create a new Collection, and increased export revenues.
The firm sponsored the around-the-world solo voyage of the sailor Bernard Stamm.
There were 40 Armor-Lux shops in France. The Group employed 635 workers who manufactured about about 20,000 pieces a day. Annual sales were 4 million pieces, with 20% destined for the European and Japanese markets.
Eight Collections per year, including the Terre et Mer line for women, wool garments by Guy de Berac, the Britain Stock line, the new born Armor Kids line, and the Armor Baby line.