Argentovivo

One of six brands — the others are Bacirubati and Azuleja for women, Julipet, Allen Cox and Jamas for men — belonging to the Arcte Group from Bologna, a leader in the production and distribution of underwear and swimwear. In addition to the Argentovivo line, which presents two Collections a year, one for underwear and corsetry and the other for homewear, plus a Summer Collection of swimwear and beachwear, starting in 2000 Arcte began to enlarge and differentiate its primary line by creating and marketing new lines based on it. These included Argentovivo Project underwear, Argentovivo Moiré beachwear and swimwear, manufactured in basic styles but with high-tech and hypoallergenic materials, and Argentovivo Line-Up, with a design meant to emphasize the curves of the body. At present there is in Italy only one Argentovivo single-brand boutique — owned directly by the Group, in Bologna. But the brand is distributed in the most important cities in Italy and abroad, including France, Great Britain, Belgium, Greece and Spain. For the Italian market, the Arcte business plan includes various partnership agreements.